Monday Breakout Session 10:45-11:30 A.M.

Message or Monologue? How to combine multiple ideas into one concise statement

An elevator speech is a 20-30 second speech that summarizes the purpose and strength of the organization. It is a powerful tool for an organization’s first impression. But what do you do when you have multiple departments with outstanding strengths and each wanting their mention in the elevator speech? The 20 seconds can easily turn into 20 minutes. And once you come up with the perfect speech, how do you convince different departments to use it with their stakeholders?

Learn strategy and tips from Anglin Public Relations on how to create an elevator speech that converges different strengths into one short, succinct and satisfying speech for the entire institution.

Debbie Anglin, APR
Principle, Anglin Public Relations
Debbie Anglin has served in a variety of public relations capacities in corporate, nonprofit and agency settings. She earned her B.A. in political science from the University of Oklahoma and passed her national accreditation test in public relations. In 1999, Debbie founded Anglin Public Relations to provide pure PR. Her vision in creating a firm focused on public relations and marketing was to offer Oklahoma businesses the caliber of PR services usually only found in much larger cities.
Prior to establishing Anglin Public Relations, Debbie was a senior account executive at Waddell Pointer & Associates Advertising. In 1995, Debbie saw firsthand the tragedy of the Oklahoma City Bombing while at the American Red Cross and she reported the Red Cross response efforts to local, national and international media. While at Sports & Recreation Inc., Debbie planned, budgeted and executed grassroots public relations initiatives.
Debbie serves on the Rotary Chapter 29’s Tulsa/Oklahoma City partnership committee, is board chair for Family Builders, a graduate of Leadership OKC Class XXII, and a member of the Oklahoma City Chapter of Public Relations Society of America, the downtown Oklahoma City planning committee, the Stakeholder committee for Central Oklahoma Turning Point and the Junior League of Oklahoma City.


Lori Johnson, APR
Senior Account Executive, Anglin Public Relations
Lori Johnson has  more than 20 years of public relations expertise developing and executing strategic communications campaigns in education, non-profit and agency settings. She earned her B.A. and M.A. in strategic communications from the University of Oklahoma. Prior to joining Anglin Public Relations, Lori served as the public relations director for OU’s K20 Center, where she oversaw all of the center’ communication and marketing efforts. In other academic settings, Lori was the marketing/public relations coordinator at Moore Norman Technology Center and worked with the Oklahoma State Regents for Higher Education on the “Reach Higher” campaign.
As a Junior League of Norman member, Lori served on several committees and is a past Norman Public Schools Foundation board member. She is a member of the Oklahoma City Chapter of Public Relations Society of America.