Introducing Janelle Archer
MONday BREAKOUT SESSION 1:15-2 P.M.
Tell Your Story: Using Digital Marketing to Connect with Current and Potential Students
In this session, you will learn:
How to reach current and potential students online (paid and organic)
How to use stories as a recruitment tactic
How to master University programming and event coverage to reach a broader audience and to make promotions last
Janelle Archer is a marketing expert with a specialty in digital marketing, project management, and content creation. She has a background in advertising agency and non-profit experience, and has directed industry events like Confluence Conference, the largest digital marketing conference in Oklahoma, and the Oklahoma American Advertising Awards (ADDYs). Janelle sits on the AAF Oklahoma City Ad Club board of directors and is also the President-Elect of Ad2OKC. Additionally, she sits on the Alumni Board of Directors for the University of Central Oklahoma, and is on the Board of Directors for the Plaza District Association. She is a NextGen Under 30 winner, a graduate of Leadership Oklahoma City LOYAL Class XIII (who she claims is the “best class ever”), and two-time American Marketing Association Marketing Award of Excellence winner. In her spare time, Janelle loves to watch movies, listen to podcasts, and eat lots of brunch.