INTRODUCING Vanessa Correa

Monday Lunch Keynote  11:45 a.m. | Breakout 1:15 p.m.

Branding a University in the 21st Century
Vanessa Correa

Abstract | Lunch Keynote: 
It has been a two since the commotion around the University of California's now suspended logo. Initially well-received by audiences and critics alike, the visual identity system was abruptly brought to national attention due to largely misinformed public outcry around the logo. At its center, an online petition which led to the university suspending the new logo within seven days of the petition's launch. How has such a public furor affect the team that created it, and how has it shaped newer work? Are there lessons to be learned about unveiling and advocating for innovative work in higher education?

Abstract | 1:15 p.m. Breakout: 
Harnessing New Media
Can university's be early adopters of new media and technology? What context is required for success? What is the workload and how do you manage it? We'll look at some of new additions and old favorites across social media platforms and examine what makes a university successful in the social space.

Bio (from LinkedIn)
Creative Director, yes, but also an entrepreneur, strategist, writer, team-builder, network-maker. Able to work with small groups and in large institutional settings. Skilled curator, with a strong ability to identify trends. Talent-spotter. Risk-lover prone to bouts of curiosity.

What I do: Creative direction. Marketing. Strategy. Curation. Mentoring. Interdisciplinary design; brand strategy and development; consulting; design and design management; keen on sustainability.

My work in creative direction, strategy, design, and brand development has been recognized by Fast Company, Communication Arts, The Creative Review, AIGA 365 and Re(Design), Print, Brand New, PRSA, UCDA, CASE (national and regional), UDCA 2010-2014 (Best in Show and Judge's Choice), How and more.

As co-founder, Chief Creative Officer (marketing and product development) and a designer at Coléoptère—a fine jewelry line launched in late 2013— my work has been featured in Vogue, Town & Country, W magazine, Elle, Marie Claire, and Harper's Bazaar, among others.

I like Pinterest and it seems to like me. When asked, I speak on design (AIGA, AMA, UCDA...among others.) Been known, also, to occasionally pen for Get in touch at