INTRODUCING Katie Storms
Monday BREAKOUT: 10:45 - 11:15 A.M.
Once Upon a Time on Campus: Storytelling for College Communicators
Your institution doesn’t have to be a wizarding school or in a galaxy far, far away to have great stories worth telling. Science has shown that storytelling can change our brain chemistry by triggering cortisol and oxytocin to increase focus, attention and feelings of empathy. Chances are your campus is a treasure trove of stories, so why not use what you already have at your fingertips to connect with your audiences, both internal and external? Learn about what makes a good story, how to unearth those stories and how to share them in meaningful, effective ways. This session will also explore real-life examples of storytelling in action, including the good, the bad and the ugly.
Katie Storms is a fan of The Who and a higher education communications professional… in that order. While Katie’s appreciation for good music began early in life, chances are you’re more interested in her career. After a stint in radio during college, Katie graduated in 2006 and had no idea what she wanted to be when she grew up. She gave advertising and corporate communications a shot before becoming the social media coordinator for the University of Central Oklahoma in 2011, thus establishing her love for higher ed. Katie later took a marketing position with the University of Oklahoma Outreach, and after relocating south of the Red River, landed at Richland College, part of the Dallas County Community College District, in 2014.
As Richland’s manager of digital marketing, Katie oversees all college advertising, media relations and internal communications, while also assisting with branding and other marketing efforts. Katie has a B.A. in Journalism from OU (Boomer Sooner!) and is currently pursuing an M.A. in Communication from Arizona State University (Forks Up!). She still doesn’t really know what she wants to be when she grows up.