Introducing Candace Nelson

Monday afternoon Breakout Session 1:15-2:00 p.m.

So you wanna Snapchat?: Higher Ed Edition

Snapchat – which was once feared for its risqué content – has evolved into a complex storytelling platform and is now the fastest growing social network, especially for 13 to 24 year olds. For higher ed, that means Snapchat is key in recruiting and relationship-building for current and prospective students. This presentation will take you through some of the basics of Snapchat, show you some examples of successful campaigns, and provide some tips and tricks on how to make Snapchat work on your campus. In this session, you will learn: • Why you should be on Snapchat • How to use Snapchat as a University • Examples of successful Snapchat campaigns at WVU • The future of Snapchat and how it could affect higher ed.


Candace Nelson is the social media community manager for University Relations at WVU. She manages the daily operations of University social media accounts, including Twitter, Instagram and Snapchat, as well as the Social Media Ambassadors group. In addition, she writes stories, produces multimedia projects and collaborates on large marketing campaigns across the University. Nelson is an award-winning journalist and published researcher. She has her Master of Science in journalism, Bachelor of Science in journalism and Bachelor of Arts in English from West Virginia University.




Candace Nelson
Social Media Community Manager
University Relations,
West Virginia University