Monday MORNING BREAKOUT SESSION  9:45-10:30 a.m.

Producing Impactful Videos

This session will explore how to sniff out the best stories on campus, successful interviewing techniques and creating a memorable and shareable video story that can be distributed on any platform. The best stories revolve around people and evoke emotion. This session will discuss how to find those individuals on campus and get the people to reveal. Choosing to go to a college or to support a college is sometimes a practical decision, but there is always an emotional dimension.

Telling stories using video is a priority today given the increasingly digital nature of communications. Social media posts that include video receive higher engagement. Videos on websites are eye-catching. But there is an art to making it memorable.

Jason Whitely is a Senior News Reporter at WFAA in Dallas / Fort Worth and host of Inside Texas Politics, a weekly political broadcast that airs Sunday at 9 a.m. on ABC Channel 8. In his 29-year career, Jason has reported extensively on immigration issues along the U.S.– Mexico border, witnessed four executions of prison inmates on Texas' Death Row, covered aviation matters with American Airlines and Southwest Airlines, the collapse of Enron, the Space Shuttle Columbia disaster, along with ten hurricanes, including Harvey which submerged Houston in 2017 and Katrina which crippled New Orleans in 2005.

His peers have honored him with 22 Emmy Awards for his storytelling, four Edward R. Murrow Awards and two dozen others from the Associated Press in Tennessee, Illinois, and Texas.  Jason won the Emmy Award for Best General Assignment Reporter in Texas in 2018, 2017, 2010 and 2005. He earned a B.A. in Political Science from Western Kentucky University.

Jason Whitely Senior News Reporter at WFAA in Dallas  Linkedin

Jason Whitely
Senior News Reporter at WFAA in Dallas