INTRODUCING Beatrice Szalas
MONDAY AFTERNOON KEYNOTE - 1:15-2:30 p.m.
Igniting and Sustaining Success: Strategies for Launching a Powerful Brand Campaign in Higher Education
Join Beatrice Szalas, Principal and Chief Collaborator of Red Cactus Marketing, as she unveils the secrets to launching a successful brand campaign for your college or university and maintaining momentum for ongoing success. Drawing upon her extensive experience in higher education marketing, Beatrice will share practical strategies and actionable insights on crafting a compelling brand narrative, targeting the right audience, and leveraging digital platforms for maximum impact. Discover how to create a brand campaign that resonates with your institution's values and captures the attention of prospective students and stakeholders alike. Key takeaways from this session include understanding the importance of brand consistency, harnessing the power of storytelling, implementing data-driven decision making, and fostering collaboration within your institution. Don't miss this opportunity to elevate your brand and achieve long-lasting success in the competitive landscape of higher education.
About Beatrice Szalas, Principal and Chief Collaborator at Red Cactus Marketing
Beatrice Szalas is a highly effective marketing leader and brand strategist who believes in a strategy first approach to brand building. She is the Principal and Chief Collaborator at Red Cactus Marketing, helping educational institutions and mission-driven organizations to stand out and be remarkable.
Throughout her 20-year career, Beatrice has led the development of marketing campaigns across multiple industries, with a specialization in higher education branding. Her client work has garnered dozens of industry awards while achieving measurable results for her clients in terms of enrollment, fundraising and brand building.
Beatrice currently serves on the American Advertising Federation Board of Directors and is an adjunct professor at The Catholic University of America where she teaches the fundamentals of marketing theory and practice with a special emphasis on how marketing contributes to the Common Good.
Beatrice Szalas
Principal and Chief Collaborator at Red Cactus Marketing
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