OCPRA Awards Competition categories
Bright idea & square peg categories
Bright Idea: General: Special communications, event materials or promotional ideas that were extraordinary or highly successful.
Bright Idea - Recruitment: Special communications, event materials or promotional ideas specifically designed for admissions and recruitment that were extraordinary or highly successful.
Bright Idea – Alumni/Fundraising: Special communications, event materials or promotional ideas specifically designed for alumni relations or fundraising that were extraordinary or highly successful.
Shoe String: Something impressive you created on a small budget. Cost must be included.
Square Peg: A general, wildcard design category which includes any items that do not fit into any other category.
AI Innovation: The best use of AI technology to enhance marketing effectiveness.
Brochure & direct mail categories
Small Brochure: Flyer or booklet 8-pages or less.
Larger Brochure - Annual Report/Program/Capital Campaign: Printed or electronic piece that is more than 8 pages.
Direct Mail Piece: Letter, post card or brochure that has been mailed.
design categories
Holiday Greetings: Any holiday promotion (not limited to Christmas).
Before & After: Any communication piece (e.g., website, publication, etc.) that has been redesigned/revamped. Must include both an example of the old and new versions and indicate which is old and which is new.
Cover Design: Cover can come from any magazine, special publication or other materials.
Logo Design: Logo or icon design.
Original Illustration: An original illustration created for use in any media (publication, print materials, digital, video, etc.)
Infographic: A representation of information in a graphic format designed to make the data easily understandable.
T-shirt Design: Unique T-shirt used to promote an event or purpose.
Print or Digital Advertising: Advertisements that have appeared in a printed publication or designed for digital mediums.
Stationary & Business Cards: Coordinating pieces of letterhead, envelopes and/or business cards.
Identity Suite/Graphic Standards: A printed or digital manual/guide that reflects an institution’s branding identity (including logos, color palettes, fonts/typography, iconography, etc.).
events & promotions categories
Events/Promotion: Multifaceted marketing projects toward a single event or series. Submit variety of themed materials.
Campaign - General: Any general campaign to meet a specific marketing objective. Must demonstrate connectivity between elements/materials and results of campaign.
Campaign - Recruitment: Campaigns specifically designed for admissions and recruitment. Must demonstrate connectivity between elements/materials and results of campaign.
Campaign – Alumni/Fundraising: Campaigns specifically designed for alumni relations or fundraising. Must demonstrate connectivity between elements/materials and results of campaign.
Promotional Item: Unique promotional item used to promote an event or purpose.
Packaging: Any custom packaging for a promotion, campaign or event.
photography categories
Traditional Photo: Photos of any subject (excluding sports).
Traditional Sports Photo: Photos of any athletic activity or competition.
Portrait Photography: Portrait-style photo of an individual.
Series Photography: A series or collection of related photographs.
poster design categories
Poster Design (General): Any poster, excluding fine art/culture or athletics.
Poster Design (Culture/Fine Arts): Poster that focus on fine arts, cultural activities, such as music, theater, fine arts, etc.
Poster Design (Sports): Electronic or print publication focused on an organization's athletic program or athletes.
PUBLICATION CATEGORIES
Special Publications: Annual reports, one-time special event publications.
Magazine (Print or Digital): Electronic or print publication focused on an organization's activities.
Viewbook: Admissions Viewbook.
VIDEO CATEGORIES
Video Featurette: Program or video (less than :60 seconds).
Video Feature - General: Program or video featured (more than :60 seconds).
Video Feature - Athletics: Program or video featured (more than :60 seconds) specifically designed for athletics.
WEB & SOCIAL MEDIA CATEGORIES
Best Use of Social Media: Entries can include a single post, tweet, graphic or campaign that is specifically designed for a special event/student life/athletic event on social media.
Social Media Campaign: Entries can include a series of post, tweet or graphic specifically designed for social media or any campaigns that are specifically designed for social media platforms.
Web Design: Any redesigned or new website is eligible. Must submit URL.
WRITING CATEGORIES
News Writing (Under 250 Words): Press release or text developed specifically for media with less than 250 words).
News Writing (250+ Words): Press release or text developed specifically for media with 250 or more words).
Full Length Feature: Stories that are more than 1,000 words in length that may focus on news or event (excluding human interest stories).
Full Length Feature - Human Interest: Stories that are more than 1,000 words in length which profile a person, or people, or a pet in an emotional way.
Featurette: Stories that are less than 1,000 words in length.
Best Headline: Submit complete article and state why it's the best headline.