INTRODUCING Mike Barzacchini
Monday Lunch Keynote 11:45 a.m.
Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers
Abstract | Lunch Keynote:
Do you have a love-hate relationship with your content marketing? Has the thrill gone out of your communication plan? This session will rekindle your passion for telling the best stories about your institution and integrating them into your most important initiatives. Come with your biggest storytelling challenges or blocks and leave with fresh ideas to help you put the romance back into your content strategy. Examples for professionals who tell fundraising, alumni, marketing, branding and community relations stories or anyone interested in improving content strategy.
Mike Barzacchini has worked in marketing and public relations for more than 20 years. For the past 16 years, he has served as director of the Marketing Services Department at Harper College. Mike developed Harper's first branding campaign and leads the College’s integrated marketing, Web, and social media initiatives. Along with his higher ed experience, Mike has created communication campaigns for healthcare providers, state government agencies, manufacturers, and consumer service companies. Whether delivering a workshop, writing copy for a direct marketing project or planning a campaign, Mike’s work is guided by the following three principles: access, usability and relevance.