2024 OCPRA FALL WORKSHOP

Wednesday, Nov. 20 | 9:30 a.m. - 3 p.m.
Rose State College | Midwest City, OK

$65 registration fee
includes all sessions and lunch

AI to ROI

Insights from Oklahoma higher ed communicators

This workshop is in direct response to feedback from the Summer Conference—you asked for more hands-on, results-driven content and we listened! Expect to leave with fresh strategies and real-world ideas you can apply on your own campus.

Morning Session

Keynote Speaker: Jonathan Mast

A tactical look at how communicators can use AI to help you work smarter and become authorities in your field.

Lunch

  • Natalea Watkins Communicator of the Year Award Presentation

    • Presented annually to an individual whose service and leadership have set a high standard for others and had a positive influence for the recipient’s institution and the state system of higher education.

    • Submit a nomination - 2024 Nomination Deadline Monday, Nov. 11

  • Randy Talley Rising Star Award Presentation

    • Recognizes rising communications, marketing and public relations professionals working at Oklahoma higher education institutions who have demonstrated creativity, innovation, advocacy, expertise and integrity in their field of work.

    • Submit a nomination - 2024 Nomination Deadline Monday, Nov. 11

Afternoon Micro-sessions

Actionable short talks and case studies from institutions across the state, offering practical solutions for some of the biggest marketing and communications challenges in higher education.

  • ROI

  • Social Media Strategy

  • Graphics brand management using Adobe Express

Speaker bio: Jonathan Mast

Mast

Leading Expert on AI and Topical Authority

Jonathan Mast, with his roots in the digital world dating back to 1995, has cemented his reputation as a visionary in leveraging artificial intelligence (AI) and establishing topical authority online.

A Journey of Innovation & Impact

Over the years, Jonathan’s foresight has led to monumental successes in the digital arena. His brainchild, Valorous Circle, founded in 2010, is a testament to his prowess. Collaborating with over 400 clients, he and his dynamic team transformed Valorous Circle into a seven-figure digital marketing beacon.

Championing AI and Topical Authority

In his latest venture, White Beard Strategies, Jonathan delves deep into the realms of AI, demonstrating its potential to revolutionize online business strategies. He’s passionate about guiding professionals to not just navigate, but lead in their niches by becoming undeniable topical authorities. He believes that by mastering AI tools, professionals can become more efficient, saving precious minutes daily and elevating their digital presence.

A Speaker Who Engages and Enlightens

Jonathan isn’t just a strategist; he’s an educator at heart. His speaking engagements are known for their blend of insightful, data-driven content and captivating narratives. Attendees leave their sessions not just informed but inspired, armed with actionable strategies and a fresh perspective on AI and digital authority.