Introducing Daniel Beck

monday breakout session 10:45 A.M.-11:00 a.m.

The 4 Types of Content Every College Should Create (and how to promote them)

All marketing is content, but with so many options, where do you start? Content marketing all too many times get labeled as blogging, but it can be so much more. Good content begins with strategy and ends with distribution. In this session, we’ll discuss 4 content types that can help develop a bond with your target audience, as well as how to develop and execute a strategic plan for promotion.


Daniel is a lover of coffee, beards and anything competitive. He is an avid fan of both the University of Oklahoma (Boomer!) and the Oklahoma City Thunder. He is also not a Golden State Warriors fan. Daniel lives in Norman, OK with his lovely wife and a spoiled dog, and one day dreams of owning a café racer. He is the current Director of Marketing at Rose State College and a former Account Strategy Manager with Bigwing (formerly Bigwing Interactive). Daniel begin his marketing career as an in-house marketing manager at a local car dealership, and since then has helped companies nationwide with various branding and marketing campaigns.

Daniel Beck
Director of Marketing
Rose State College