Monday Breakout Session 9:45-10:30 A.M.

Building a vision: Steps to developing a usable operating plan

Where are we going? How do we get there? Why? Working without long-term goals (and the plan to achieve them) is working without purpose. So often as communicators our days evaporate next to the scorch of daily fires and emergency to-dos. We lose sight – or worse yet, never set – goals that hone our activities and impact the broader mission. In this session, participants will walk through a first-person, case study on creating a usable operating plan, including engaging employees, mistakes to avoid, and the overall development and review process.  

Adam Calaway
Director of Public Relations
Samuel Roberts Noble Foundation