Introducing - TBA

MONDAY morning keynote 8:30-9:30 A.M. 

Digital Storytelling for Higher Education

Storytelling plays a significant role in helping institutions of higher education to reveal and build their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action. In this session, we’ll focus on the essential elements of on-brand digital storytelling and how you can help build a compelling narrative. Topics included: Essential components and elements of a great story Six stages of a digital story’s life Principles for using storytelling to build your brand Audience-specific storytelling guidance Design and accessibility Measurement considerations Techniques for becoming a masterful storyteller

Bio:

Carnegie Dartlet presenter TBA