Introducing Paul Woodard

Monday morning Breakout Session 10:45-11:30 a.m.

Design Thinking: How to Break Business as Usual

For ambitious, talented individuals working in higher education, the ability to adapt and overcome challenges associated with new technologies, changing strategies, and budget constraints are just facts of life. To overcome those hurdles, you must embrace them and approach them from a new perspective—design thinking. In this session you’ll learn basic concepts of design thinking, how to get your colleagues onboard with your ideas from the beginning and how to break the “Business as Usual” mentality on your campus, as well as in your own department.


Paul Woodard is a Tulsa-based designer, artist and teacher and Founding Principal of the branding and design studio BlackMatter Creative. With over 11 years of experience, he specializes in evolving and growing brands through insightful, creative solutions. Paul studied design at the Art Institute of California – San Francisco, and then earned a degree in Graphic Design from Oklahoma State University. He occasionally teaches design courses at the University of Tulsa and Oklahoma State University.



Paul Woodard
Founding Principal
BlackMatter Creative