INTRODUCING Katie Storms

Monday KEYNOTE:  8:30 - 9:30 A.M.

Digital Storytelling for Higher Education

Abstract 
Storytelling plays a significant role in helping institutions of higher education to reveal and build their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action. In this session, we’ll focus on the essential elements of on-brand digital storytelling and how you can help build a compelling narrative.

Topics included:

• Essential components and elements of a great story

• Six stages of a digital story’s life

• Principles for using storytelling to build your brand

• Audience-specific storytelling guidance

• Design and accessibility

• Measurement considerations

• Techniques for becoming a masterful storyteller

Bio
Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.