INTRODUCING Jamie Oleksik

Monday Breakout 9:45 a.m. | afternoon Keynote  1:15 P.m.

Abstract | 9:45 a.m. Breakout
Your Dam Website: 5 Reasons Students Aren't Converting on Your College Site 
A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting student prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be more of a barrier than an asset for information and conversion. In this session, we’ll identify five potential issues causing your site to function more as a dam than a resource and review solutions to help you transform it into a free flow of accessible information optimized for conversions.

Abstract | 1:15 p.m. Afternoon Keynote: 
Changes to the Prospective Student Journey
As prospective student behaviors, intentions, and decision-making continues to evolve, it’s imperative to stay tuned in to as much of the insights, perspectives, and data we can to inform our approach. In this session, we’ll dive into updated trends, benchmarks, and survey data from Google, Carnegie and more – all focused on the prospective students we’re needing to reach, engage, and enroll. From student search behavior and social media activity, to changing options surrounding data privacy, audience access and reach, and segmentation and personalization, this session will lean on the most up-to-date and reliable data and resources for your recruitment planning.

Bio
With more than ten years of experience in recruitment and enrollment marketing, Jaime Oleksik is passionate about her partnerships with higher ed institutions. She has an affinity for finding unique solutions to enrollment challenges and uncovering new ways of reaching key audiences. Jaime previously worked in undergraduate admission at the University of Maryland, Baltimore County (UMBC), where she held roles in international student recruitment and visit programming. She holds a BS in Business from the Pennsylvania State University as well as an MBA in Finance from the University of Baltimore.