Introducing Amy Pyles
Monday morning keynote 8:30 A.M.
Digital Marketing is Spaghetti, not Waffles
Your brand is a web of interconnected touchpoints with your customers – maximizing these touchpoints is what separates good brands from great brands. Learn how to craft an effective digital ecosystem including identifying relevant channels, setting goals and executing your plan.
Breakout Session: Monday 9:45 a.m.
Is it Working?
Digital platforms allow for seemingly unlimited data and metrics – but which metrics matter? This session will highlight measurement strategies and tools for tracking the effectiveness of your digital initiatives.
Amy is a strategic leader skilled in solving complex problems for brands and organizations by leveraging technology, insights and creativity. As Saxum's VP of Digital, she leads the digital services and team members to deliver innovative solutions for clients. Amy has worked with a variety of brands including Walmart, Williams, P&G, Anheuser-Busch, and Southwest Airlines. Prior to joining Saxum, Amy led agency operations for Rockfish Digital.