"Navigating the Road to Recruitment and Retention: Building Audience Engagement and Loyalty"

In this one-day workshop, we’ll discuss how to identify key target audiences, learn how to put the data to work to better understand the culture of consumer behavior and personalize branding, and use best practices to improve recruitment and retention of today’s students. Crystal will illustrate lessons learned, successful case studies, future forward strategies, and innovative approaches to build engagement and loyalty among prospective students.

Crystal Berry, Vice President of 25th Hour Communications

Crystal is a national award-winning communications and marketing expert and keynote speaker. With more than 20 years of experience in higher education and corporate sectors, she leads the 25th Hour team servicing more than 150 clients and the DD360 platform. She leads a team of 22 members across 15 states. Her notable skills include creating and implementing communications and marketing strategies and tactics, advertising placement, executive communication, brand development, research, and project management. She represents multiple high-profile higher education clients and brings award-winning takeaways to reach audiences that are not showing up or staying at your colleges.