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Awards Competition information coming soon.


 

Keynote Speakers

Additional keynote speakers and updated breakout speakers will be posted soon. We are looking forward to celebrating our
50th anniversary with a robust and invigorating conference.

Dr. Liz Gross  |  Website  |  LinkedIn  Founder & CEO of Campus Sonar, Strategic Thinker, Social Listening Expert, Intrepreneur  Keynote: How Social Listening Drives Communication Strategy   Bio Page

Dr. Liz Gross | Website | LinkedIn
Founder & CEO of Campus Sonar, Strategic Thinker, Social Listening Expert, Intrepreneur
Keynote: How Social Listening Drives Communication Strategy
Bio Page

Mike Barzacchini  |  LinkedIn  Director of Marketing Services Harper College (Palatine, IL)  Keynote: Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers   Bio Page

Mike Barzacchini | LinkedIn
Director of Marketing Services
Harper College (Palatine, IL)
Keynote: Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers
Bio Page

Nick Westergaard  |  Website  |  LinkedIn  Strategist, Educator and Author of  Brand Now and Get Scrappy Keynote: Get Scrappy: Smarter Digital Marketing for Organizations Big and Small   Bio Page

Nick Westergaard | Website | LinkedIn
Strategist, Educator and Author of Brand Now and Get Scrappy
Keynote: Get Scrappy: Smarter Digital Marketing for Organizations Big and Small
Bio Page

 

Conference Schedule

Saturday
July 13

Sunday
July 14

Monday
July 15

Tuesday
July 16

5:30 p.m. OCPRA Board Meeting
 (for members of the board)

7:30 p.m. - OCPRA Board Members Dinner
(for members of the board) 


 
Early Bird OCPRA Conference Registration
Award Entries/Additional Plaque

Attendees are encouraged to wear
their school colors.

4-6 p.m. – Registration

5 p.m. – First-time attendee orientation


Dinner-Opening Keynote
6-8:30 p.m.

8:30 -midnight – Hospitality Room

7:30 – 8:30 a.m. – Registration
Breakfast on your own - many options available including an iHop Express

MORNING KEYNOTE
8:30-9:30 A.M.

How Social Listening Drives Communication Strategy
Dr. Liz Gross | Bio Page


Breakout Session
9:45-10:30 a.m.

The Art of Advocacy: How to motivate grassroots to action in your community
Karen Wicker, Ally Glavas - Candor | Bio Page

Onward! A Short History of the Future of the Web in Higher Education
Georgy Cohen, Director of Digital Strategy, OHO Interactive | Bio Page

BREAKOUT 3


Breakout Session
10:45-11:30 a.m.


Connecting Social Media Efforts to Outline Outcomes
Liz Gross, Campus Sonar | Bio Page

From Brand Cops to Brand Collaborators: Successfully Enforcing Brand Governance
Erika Austin and Emily Blue, Purdue’s Office of Marketing and Media | Bio Page

BREAKOUT 3


LUNCH KEYNOTE
11:45 A.M.-1 P.M.

Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers
Michael Barzacchini | Bio Page


BREAKOUT SESSION
1:15-2 p.m.

BREAKOUT 1

BREAKOUT 2

BREAKOUT 3


2:15-3 p.m. - Networking Opportunities

3-6 p.m. – Hospitality Room Open; Networking Time

6-6:45 p.m. – Pre-Awards Banquet Reception (Cash Bar)

6:45 p.m. – OCPRA Awards Banquet and Dinner
Emcees Adrienne Nobles and Adam Calaway

Post-banquet-Midnight – Hospitality Room Open

8 – 9:30 a.m. – Breakfast

9:30 a.m. – OCPRA Business Meeting

10 a.m. - Closing Keynote: Nick Westergaard
Get Scrappy: Smarter Digital Marketing for Organizations Big and Small
Bio Page

11 a.m. – Grand Prize drawing and closing comments

11:30 a.m. – Conference Adjourns


Substitutions and Refunds Policy:

  1. A discount is given for early registration.

  2. The OCPRA allows for substitution of participants.

  3. The OCPRA will provide a 100% refund in the event the conference is canceled.