Registration Closed as of
Friday, July 5
Keynote Speakers
We look forward to celebrating our 50th anniversary with a robust and invigorating speaker lineup.
Conference Schedule
The Hospitality Suite is located on the 19th floor, Pool Tower 2: Room 21907
Saturday
July 13
Sunday
July 14
Monday
July 15
Tuesday
July 16
5:30 p.m. OCPRA Board Meeting
(for members of the board)
7:30 p.m. - OCPRA Board Members Dinner
(for members of the board)
Attendees are encouraged to wear
their school colors.
4-6 p.m. – Registration
5-5:45 p.m. – First-time attendee orientation
Dinner-Opening Keynote
6-8:30 p.m.
Pause‐Think‐Act: Build Your Thoughtfully Fit® Core
Darcy Luoma | Bio Page
8:30 -11:30 – Hospitality Room
Rm 21907
7:30 – 8:30 a.m. – Registration
Breakfast on your own - many options available including an iHop Express
MORNING KEYNOTE
8:30-9:30 A.M.
How Social Listening Drives Communication Strategy
Dr. Liz Gross | Bio Page
Breakout Session
9:45-10:30 a.m.
The Art of Advocacy: How to motivate grassroots to action in your community
Ally Glavas and Larisha Hunter - Candor | Bio Page
Producing Impactful Videos
Jason Whitely, Senior News Reporter at WFAA, Dallas Bio Page
From Brand Cops to Brand Collaborators: Successfully Enforcing Brand Governance
Erika Austin and Emily Blue, Purdue’s Office of Marketing and Media | Bio Page
Breakout Session
10:45-11:30 a.m.
Connecting Social Media Efforts to Offline Outcomes
Liz Gross, Campus Sonar | Bio Page
Once Upon a Time on Campus: Storytelling for College Communicators
Katie Storms, Manager of Digital Marketing, Richland College | Bio Page
Onward! A Short History of the Future of the Web in Higher Education
Georgy Cohen, Director of Digital Strategy, OHO Interactive | Bio Page
LUNCH KEYNOTE
11:45 A.M.-1 P.M.
Content Marketing Speed Dating: Rapid-Fire Therapy for Professional Storytellers
Michael Barzacchini | Bio Page
Breakout Session
1:15-2 p.m.
Tell Your Story: Using Digital Marketing to Connect with Current and Potential Students
Janelle Archer, Marketing & Public Relations Manager
Allied Arts OKC | Bio Page
Data Driven Decision Making
Jimmy Hart, Director of Marketing, The University of Alabama Division of Strategic Communications | Bio Page
The Podcast Primer
Andy Wallace, Associate Director Of Oklahoma State University’s OStateTV | Bio Page
2:15-3 p.m.
NEW THIS YEAR
Maximize your OCPRA networking time with this interactive photography session
Interactive Photography Session (Optional)
Lauren Bieri and KT King, Photographic Services
The University of Central Oklahoma | Bio Page
Networking Opportunities
2:15-6 p.m. – Hospitality Room Open; Networking Time, Rm 21907
6-6:45 p.m. – Pre-Awards Banquet Reception (Cash Bar)
6:45 p.m. – OCPRA Awards Banquet and Dinner
Emcees Adrienne Nobles and Adam Calaway
Post-banquet-11:30 – Hospitality Room Open,
Rm 21907
8 – 9:30 a.m. – Breakfast
9:30 a.m. – OCPRA Business Meeting
10 a.m. - Closing Keynote: Nick Westergaard
Get Scrappy: Smarter Digital Marketing for Organizations Big and Small
Bio Page
11 a.m. – Grand Prize drawing and closing comments
11:30 a.m. – Conference Adjourns
Substitutions and Refunds Policy:
A discount is given for early registration.
The OCPRA allows for substitution of participants.
The OCPRA will provide a 100% refund in the event the conference is canceled.